I have looked into similiar magazines to the genre which I would like to make my own magazine on as well as dissimilar product (lifestyle magazine) to show the difference between the two as well as what I can learn from both of the magazines.
Billboard Magazine
- Weekly American magazine
- One of the oldest trade magzines in the world
- Founded in Cinannati on November 1 1894 by William H Donaldson and James Hennegan
- Headquatered in New York with bureau's in London, Los Angoles and Miami
- Originally was a trade magazine for bill posting industry
- Billboard eventually became a paper of live entertainments
- During the 1930's began oublishing music charts
- From 1961-2005 Billboard was devoted entirely to the music industry
- In 2009 Billboard sold the new company E5 Global Media
- Billboard.com website launched in 1995 which attracts more than 4 million visitors each month in 100 countries
Hip hop Weekly Magazine
Readership:
Ø Female: 51%
Ø Male: 49%
Age range:
Ø 18-24: 40%
Ø 25-44: 42%
Ø 35+:18%
median age: 27
median age: 27
Marital Status:
Ø Single: 83%
Ø Married: 16%
Ø Have kids: 55%
Race:
Ø Black: 60%
Ø White: 24%
Ø Asia : 4%
Ø Hispanic 12%
Education:
Ø Some college graduate, technical or advanced degree: 67%
Full time employment: 77%
Adverts/ brandname:
Ø Sean John
Ø Pellepelle
Ø Burger King
Ø Loud
Ø Ford
Ø Apple Bottoms
Ø Ed Hardy
Ø Abc family
Ø Boost Mobile
Ø Flowty
Ø The margarita king
Ø Akademics
Ø Colgate
Ø Def Jam Recordings
Ø Covergirl
Ø (P)
Ø Pepsi
Ø Boost mobile
Contributors of note:
Ø Editor: Cynthia Homer
Ø Publisher: Keith F Curtis
Ø Editor in chief: Kim Osario
Lifestyle magazine Vogue
Typical Contents: typical content of this magazine is about latest fashion which has got authentic flavor. It talks about beauty secrets, news from the fashion world, the latest jewellery, and the definite shoes. This in return reinforces that it is aimed at the females.
This magazine is aimed at the socio group ABC1, I know this because of the type of brands which are used such as Dior are used, this is a pricey brand and so would be aimed at females who are single and are middle class. The average age of this magazine is 34 years old, this is shown by the expensive brands that are available and also because of the high fashion which the magazine consistently talks about.
The magazine is made to be purchased monthly, this could be because of the seasonal fashion which the magazine looks at and tries to keep up-to-date with.
Selling Line: Pink bold title, high impact colors which stand out from the background. The image is pretty and shows a young lady in a wedding dress looking very pretty. The typeface is bold and matches with the image; the title is pink and bold, short and memorable name. , they match; stand out from the image which makes it visually easier to read. The image is attractive. This has been used to show a statement of how a fashion conscious young woman would look like if they were to follow the fashion advice of Vogue.
Editor: Alexandra Shulman
Publisher: Conde’ Nast
Circulation: 210,435
Readership: 1,341,000
Women: 928,000 (77%)
Men: 277,000 (23%)
Average Age: 34
ABC1: 931,000
AB: 454,000
Awards:
Ø OBE New Years Honors list 2005- Alexandra Shulman
Ø Editors Editor: 2004 BSME awards: Alexandra Shulman
Ø Wella Hair Journalism Awards 2004 (best piece of photo journalism)
Ø P&G beauty awards 2005: best beauty consumer editor of consumer magazine)
Ø Winner of the 3 above awards: Anna Marie Solowji
Ø Visual Awards: Jasmine Awards 2004: Vogue
Ø PPA Awards 2001-Magazine of the year
Campaign Press awards 2000:
Ø Fattest magazine of the year September 2000
Ø Best magazine cover December 2000 Gold
Ø Best magazine (runner up) October 2000
Contributors of Note:
Ø Stephen Quinn: Publishing Director
Ø Rachael Reveally: Associate Publisher
Ø Editor: Alexandra Shulman
Ø Creative director: Robin Derrick
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